B’Flow Recognizes The Rebirth Of Tio Nason & Chester

During the last quarter of 2023, these two gentlemen have made unique strides and moves that speak to the power of rebranding. They have literally repackaged their art at a time when the music industry has become so unpredictable. Studying the market trends in an ever-changing business environment is one of the most difficult undertakings, no wonder very few people manage to revive their careers in the entertainment industry.

Tio Nason and Chester have literally made their come-back on the music scene after having been musically absent for some time. In recent years, both artistes have produced and released some songs that didn’t do as well as their current hits. In a space of 3 months, Tio Nason and Chester have released two hit songs each. Chester‘s “Ba Chabe Chabe” has garnered over 2Million views while Tio Nason‘s “Mutima Wanga” has accumulated over 1Million YouTube views. These are not mean achievements especially for artists who have not been too active. Moreover, both Tio Nason and Chester have been in the music business from as far back as 2009 when music streaming was not as common as it is now. The two have put their music on platforms that are flooded by newer artists.

What’s impressive about their new songs is that they have managed to capture the current sound. They have also convinced a new audience to listen to them. Not only that, but they have also inspired their fellow artistes to understand that with unique rebranding strategies, a well-thought-out market research and good marketing, it is possible to reignite a brand that has been dormant and inactive. Another big lesson we can draw from our two brothers is that when it comes to music, it’s important to move with the times without necessarily moving away from the style that made your fans love you in the first place. They have incorporated new sounds into what they were originally known for, and it is working perfectly well. If they can maintain the momentum, Tio Nason and Chester will be unstoppable. Congratulations Tio Nason and Chester.