Mr Crown Signs with Sony Music Africa, Taking Zambian Music to New Heights
In a groundbreaking move that showcases its commitment to nurturing African talent, Sony Music Africa has officially signed Mr. Crown, the sensational artist behind the chart-topping single ‘Don’t Go Away.’ This landmark deal is not just a milestone in Mr. Crown’s career but also a testament to Sony Music’s dedication to spotlighting and promoting extraordinary African artists.
Mr. Crown, also known as ‘The Buffalo,’ has rapidly ascended the ranks of the African music scene with his distinctive sound and magnetic presence. His breakout hit, ‘Don’t Go Away,’ featuring the popular Zambian artist Yo Maps, struck a chord with audiences across the continent, thanks to its infectious melody and heartfelt lyrics. The accompanying music video went viral, solidifying Mr. Crown’s status as a formidable force in African music.
The viral success of ‘Don’t Go Away’ was ignited by its massive popularity on social media platforms, especially TikTok. Users from all corners of the globe created dance and lip-sync videos, propelling the song to over 7 million streams on YouTube. This online frenzy not only amplified Mr. Crown’s visibility but also established him as a rising star poised for international acclaim.
In a historic moment for Zambian music, Mr. Crown becomes the first Zambian artist to be signed to Sony Music Africa. This partnership is expected to launch Mr. Crown to unprecedented heights, leveraging Sony’s extensive global network, resources, and industry expertise to open new doors and reach new audiences around the world.
Sony Music Africa announced the signing on their official Facebook page with a celebratory post: “Sony Music Africa is proud to announce its new signing, Mr. Crown! His hit ‘Don’t Go Away’ promises to get you rocking this summer.” This collaboration is not only a win for Mr. Crown but also a monumental achievement for the Zambian music industry. It highlights the growing recognition of Zambian artists on the international stage and signals major record labels’ keen interest in investing in Zambian talent.
The signing of Mr. Crown by Sony Music Africa is a thrilling development that promises a bright future for the artist and the Zambian music scene. As Mr. Crown continues to enchant listeners with his unique sound, his partnership with Sony Music is set to amplify his reach and impact, heralding a new era for Zambian music on the global stage. With this powerful alliance, the world is about to witness the extraordinary rise of Zambian music, led by the unstoppable Mr. Crown.
