Simz Chota is a Zambian entrepreneur and fashion designer known for founding Lokomade Brand, a label that gained prominence for its integration of entertainment and streetwear. Chota is recognized for his “multi-channel” approach to business, blending digital marketing with live, immersive events to drive brand growth.
Lokomade Brand
Founded by Chota, Lokomade Brand operates at the intersection of fashion and lifestyle entertainment. The brand’s most notable milestone occurred in 2021 with a strategic product launch that utilized a high-energy live event to showcase its new apparel line. This event, coupled with a targeted digital campaign, resulted in record-breaking sales conversions and a significant increase in brand engagement within the Zambian market.
Business Strategy
Chota‘s business model is characterized by:
Industry Integration: Combining clothing design with the entertainment sector to create a unique brand identity.
Immersive Marketing: Using live experiences to allow consumers to interact with the brand beyond a digital screen.
Digital Leadership: Leveraging social media and online advertising to build anticipation and community around new releases.
